Case Studies

Case Studies

Case Studies

Product Principles

A Framework for Alignment and Collaboration

Premium UX Template for Framer

Product Principles

A Framework for Alignment and Collaboration

Premium UX Template for Framer

Product Principles

A Framework for Alignment and Collaboration

Premium UX Template for Framer

Pet Cloud Redesign

A look behind the scenes of how we reimagined Pet Cloud to deliver a clearer, more connected experience for pet owners and internal teams alike.

Pet Cloud Redesign

A look behind the scenes of how we reimagined Pet Cloud to deliver a clearer, more connected experience for pet owners and internal teams alike.

Pet Cloud Redesign

A look behind the scenes of how we reimagined Pet Cloud to deliver a clearer, more connected experience for pet owners and internal teams alike.

Shepherd Software

Reflections on building Shepherd from the ground up, how thoughtful product design transformed veterinary workflows and scaled a startup into nationwide adoption.

Shepherd Software

Reflections on building Shepherd from the ground up, how thoughtful product design transformed veterinary workflows and scaled a startup into nationwide adoption.

Shepherd Software

Reflections on building Shepherd from the ground up, how thoughtful product design transformed veterinary workflows and scaled a startup into nationwide adoption.

Kajabi Branding

A deep dive into a new visual identity that lasted a decade and helped shape the brand’s growth and recognition.

Kajabi Branding

A deep dive into a new visual identity that lasted a decade and helped shape the brand’s growth and recognition.

Kajabi Branding

A deep dive into a new visual identity that lasted a decade and helped shape the brand’s growth and recognition.

CLEAR Team

How we formed the CLEAR Team to make complexity feel simple, build trust through clarity, and unlock better customer decisions through UX.

CLEAR Team

How we formed the CLEAR Team to make complexity feel simple, build trust through clarity, and unlock better customer decisions through UX.

CLEAR Team

How we formed the CLEAR Team to make complexity feel simple, build trust through clarity, and unlock better customer decisions through UX.

Reach Out

Who I Am

I'm a purpose-driven design leader who values clarity, empathy, and impact over ego or optics. I lead by aligning teams around meaningful problems, using design to unlock strategic solutions. I build trust and prioritize long-term team health alongside business results. My approach blends vision-led thinking with grounded execution, making me a steady, thoughtful presence in fast-moving, cross-functional settings.

Who I Am

I'm a purpose-driven design leader who values clarity, empathy, and impact over ego or optics. I lead by aligning teams around meaningful problems, using design to unlock strategic solutions. I build trust and prioritize long-term team health alongside business results. My approach blends vision-led thinking with grounded execution, making me a steady, thoughtful presence in fast-moving, cross-functional settings.

Who I Am

I'm a purpose-driven design leader who values clarity, empathy, and impact over ego or optics. I lead by aligning teams around meaningful problems, using design to unlock strategic solutions. I build trust and prioritize long-term team health alongside business results. My approach blends vision-led thinking with grounded execution, making me a steady, thoughtful presence in fast-moving, cross-functional settings.

Let's Work Together

Let's Work Together

Let's Work Together