Case Studies
Case Studies
Case Studies
Product Principles
A Framework for Alignment and Collaboration
Product Principles
A Framework for Alignment and Collaboration
Product Principles
A Framework for Alignment and Collaboration
Pet Cloud Design System
How a small design system transformed our organizations workflow through relentless simplification
Pet Cloud Design System
How a small design system transformed our organizations workflow through relentless simplification
Pet Cloud Design System
How a small design system transformed our organizations workflow through relentless simplification
Shepherd Software
Reflections on building Shepherd from the ground up, how thoughtful product design transformed veterinary workflows and scaled a startup into nationwide adoption.
Shepherd Software
Reflections on building Shepherd from the ground up, how thoughtful product design transformed veterinary workflows and scaled a startup into nationwide adoption.
Shepherd Software
Reflections on building Shepherd from the ground up, how thoughtful product design transformed veterinary workflows and scaled a startup into nationwide adoption.
Kajabi Branding
A deep dive into a new visual identity that lasted a decade and helped shape the brand’s growth and recognition.
Kajabi Branding
A deep dive into a new visual identity that lasted a decade and helped shape the brand’s growth and recognition.
Kajabi Branding
A deep dive into a new visual identity that lasted a decade and helped shape the brand’s growth and recognition.
CLEAR Team
How we formed the CLEAR Team to make complexity feel simple, build trust through clarity, and unlock better customer decisions through UX.
CLEAR Team
How we formed the CLEAR Team to make complexity feel simple, build trust through clarity, and unlock better customer decisions through UX.
CLEAR Team
How we formed the CLEAR Team to make complexity feel simple, build trust through clarity, and unlock better customer decisions through UX.
Reach Out
Who I Am
I'm a purpose-driven design leader who values clarity, empathy, and impact over ego or optics. I lead by aligning teams around meaningful problems, using design to unlock strategic solutions. I build trust and prioritize long-term team health alongside business results. My approach blends vision-led thinking with grounded execution, making me a steady, thoughtful presence in fast-moving, cross-functional settings.
Who I Am
I'm a purpose-driven design leader who values clarity, empathy, and impact over ego or optics. I lead by aligning teams around meaningful problems, using design to unlock strategic solutions. I build trust and prioritize long-term team health alongside business results. My approach blends vision-led thinking with grounded execution, making me a steady, thoughtful presence in fast-moving, cross-functional settings.
Who I Am
I'm a purpose-driven design leader who values clarity, empathy, and impact over ego or optics. I lead by aligning teams around meaningful problems, using design to unlock strategic solutions. I build trust and prioritize long-term team health alongside business results. My approach blends vision-led thinking with grounded execution, making me a steady, thoughtful presence in fast-moving, cross-functional settings.