

I'm Kirk.
I lead teams to build thoughtful experiences that feel honest and helpful.

I'm Kirk.
I'm Kirk.
I lead teams to build thoughtful experiences that feel honest and helpful.
I lead teams to build thoughtful experiences that feel honest and helpful.
If you've only got 90 seconds, let me give you the elevator pitch while you scroll.
0:00/1:34
If you've only got 90 seconds, let me give you the elevator pitch while you scroll.
0:00/1:34
Work Samples
Work Samples
A quick peek to show I’m not just talk. I led and/or designed everything you see below. Click into any image for the full story.
A quick peek to show I’m not just talk. I led and/or designed everything you see below. Click into any image for the full story.





Case Studies
Case Studies
How the work actually got done. The thinking, strategy, and collaboration that shaped the final product.
How the work actually got done. The thinking, strategy, and collaboration that shaped the final product.
Product Principles
A Framework for Alignment and Collaboration

Product Principles
A Framework for Alignment and Collaboration
Product Principles
A Framework for Alignment and Collaboration

Pet Cloud Design System
How a small design system transformed our organizations workflow through relentless simplification

Pet Cloud Design System
How a small design system transformed our organizations workflow through relentless simplification
Pet Cloud Design System
How a small design system transformed our organizations workflow through relentless simplification

Shepherd Software
Reflections on building Shepherd from the ground up, how thoughtful product design transformed veterinary workflows and scaled a startup into nationwide adoption.
Shepherd Software
Reflections on building Shepherd from the ground up, how thoughtful product design transformed veterinary workflows and scaled a startup into nationwide adoption.
Shepherd Software
Reflections on building Shepherd from the ground up, how thoughtful product design transformed veterinary workflows and scaled a startup into nationwide adoption.
Kajabi Branding
A deep dive into a new visual identity that lasted a decade and helped shape the brand’s growth and recognition.
Kajabi Branding
A deep dive into a new visual identity that lasted a decade and helped shape the brand’s growth and recognition.
Kajabi Branding
A deep dive into a new visual identity that lasted a decade and helped shape the brand’s growth and recognition.
Experience
Human-centered design leader based in Seattle, with over a decade of experience in product and UX design.
Director of Product Design
Independence Pet Group
Sep 2022 - Present
Head of Product Design
Shepherd Veterinary Software
Mar 2019 - Jun 2022
Co-Founder
Shepherd Veterinary Software
Jan 2016 - Mar 2019
Product Designer
Kajabi
Mar 2015 - Dec 2015
Freelance Designer
Self
2010-2019
Experience
Human-centered design leader based in Seattle, with over a decade of experience in product and UX design.
Director of Product Design
Independence Pet Group
Sep 2022 - Present
Head of Product Design
Shepherd Veterinary Software
Mar 2019 - Jun 2022
Co-Founder
Shepherd Veterinary Software
Jan 2016 - Mar 2019
Product Designer
Kajabi
Mar 2015 - Dec 2015
Freelance Designer
Self
2010-2019
Experience
Human-centered design leader based in Seattle, with over a decade of experience in product and UX design.
Director of Product Design
Independence Pet Group
Sep 2022 - Present
Head of Product Design
Shepherd Veterinary Software
Mar 2019 - Jun 2022
Co-Founder
Shepherd Veterinary Software
Jan 2016 - Mar 2019
Product Designer
Kajabi
Mar 2015 - Dec 2015
Freelance Designer
Self
2010-2019

"He knows how to lead with compassion without compromising on vision or quality. People trust him because he listens…"
Cam Simony - Lead Product Designer @ Kajabi

"As both a talented designer and a confident decision maker, Kirk brings a desired passion, grounding, and creativity to any project he works on..."
Jake Quattrocchi - Senior Engineer @ Shepherd

"As a new designer seeking mentorship, I couldn’t have asked for a better leader. Kirk’s passion for design is evident in everything he does, and it's hard not to feel inspired when working alongside him."
Connor Squires - Product Designer @ IPG

"Kirk fostered a collaborative environment, encouraging creativity and open communication among the entire team."
Conor Guptil - VP of Growth @ Shepherd

"He knows how to lead with compassion without compromising on vision or quality. People trust him because he listens…"
Cam Simony - Lead Product Designer @ Kajabi

"As both a talented designer and a confident decision maker, Kirk brings a desired passion, grounding, and creativity to any project he works on..."
Jake Quattrocchi - Senior Engineer @ Shepherd

"As a new designer seeking mentorship, I couldn’t have asked for a better leader. Kirk’s passion for design is evident in everything he does, and it's hard not to feel inspired when working alongside him."
Connor Squires - Product Designer @ IPG

"Kirk fostered a collaborative environment, encouraging creativity and open communication among the entire team."
Conor Guptil - VP of Growth @ Shepherd

"He knows how to lead with compassion without compromising on vision or quality. People trust him because he listens…"
Cam Simony - Lead Product Designer @ Kajabi

"As both a talented designer and a confident decision maker, Kirk brings a desired passion, grounding, and creativity to any project he works on..."
Jake Quattrocchi - Senior Engineer @ Shepherd

"As a new designer seeking mentorship, I couldn’t have asked for a better leader. Kirk’s passion for design is evident in everything he does, and it's hard not to feel inspired when working alongside him."
Connor Squires - Product Designer @ IPG

"Kirk fostered a collaborative environment, encouraging creativity and open communication among the entire team."
Conor Guptil - VP of Growth @ Shepherd
Who I Am
I'm a purpose-driven design leader who values clarity, empathy, and impact over ego or optics. I lead by aligning teams around meaningful problems, using design to unlock strategic solutions. I build trust and prioritize long-term team health alongside business results. My approach blends vision-led thinking with grounded execution, making me a steady, thoughtful presence in fast-moving, cross-functional settings.
Who I Am
I'm a purpose-driven design leader who values clarity, empathy, and impact over ego or optics. I lead by aligning teams around meaningful problems, using design to unlock strategic solutions. I build trust and prioritize long-term team health alongside business results. My approach blends vision-led thinking with grounded execution, making me a steady, thoughtful presence in fast-moving, cross-functional settings.
Who I Am
I'm a purpose-driven design leader who values clarity, empathy, and impact over ego or optics. I lead by aligning teams around meaningful problems, using design to unlock strategic solutions. I build trust and prioritize long-term team health alongside business results. My approach blends vision-led thinking with grounded execution, making me a steady, thoughtful presence in fast-moving, cross-functional settings.