Case Studies

I founded and led CLEAR, a cross functional team of 30+ that brought product discipline to a six brand quote and enrollment portfolio, driving $38M in incremental value in 2025 through experimentation, design systems, and a shift from chasing conversions to designing for customer value.

I built MathMon, an original creature catching RPG where my homeschooled kids battle by answering math instead of choosing attacks. It turned daily practice into a game they choose to come back to, and they now play every day while dreaming up the next worlds to explore.

I built a prayer app for my church that replaced the wooden drop box in the lobby with a calm web page and a phone number anyone can text. Requests stay anonymous by design, the prayer team sees encouragement instead of metrics, and people hear back when someone prays for them.

A gallery of identity design, illustration, lettering, and print pulled from freelance projects, brand work, and personal experiments over the years.

How a small, opinionated design system transformed workflows across a multi brand organization, cutting redesign timelines by 75% and creating design evangelists outside the design org.

A design leadership story about creating shared language across a cross functional team and watching those principles get adopted well beyond the design org.

I co-founded a veterinary software startup with my mom, grew it to nationwide adoption, and watched it get acquired, all while learning what it really means to build something that matters.