Case Studies

I founded and led CLEAR, a cross functional team of 30+ that brought product discipline to a six brand quote and enrollment portfolio, driving $38M in incremental value in 2025 through experimentation, design systems, and a shift from chasing conversions to designing for customer value.

How a small, opinionated design system transformed workflows across a multi brand organization, cutting redesign timelines by 75% and creating design evangelists outside the design org.

A design leadership story about creating shared language across a cross functional team and watching those principles get adopted well beyond the design org.

I co-founded a veterinary software startup with my mom, grew it to nationwide adoption, and watched it get acquired, all while learning what it really means to build something that matters.